🚀 Achieving 3.3x Improvement in App Installs for a Leading Indian Bank with Meta Ads Using DCO

🏦 Client Overview

• Industry: BFSI (Banking, Financial Services, and Insurance)
• Location: India
• Client: One of the top banks in India
• Objective: Drive app installs and increase app logins by encouraging the bank’s existing customers to shift from their old app to the new app.

🎯 Goals and Challenges

✅ Primary Goals:

• Achieve a better Cost per Install (CPI).
• Increase App Logins using efficient ad strategies.

🔎 Challenges Faced:

• Transition 1.3 crore existing customers to the new app without targeting new users.
• Scaling performance was difficult due to the focus on Existing-to-Bank (ETB) customers.
• Previous campaigns failed to achieve the desired number of app logins and installs.

💡 Approach and Strategy

📊 Analysis and Understanding:

• Conducted detailed Creative Analysis and Competitor Benchmarking.