🏏 Achieving 35% Better Cost Per Purchase for a Leading Indian DTH Brand During Cricket Season

🏦 Client Overview

• Industry: DTH (Direct-to-Home Television)
• Location: India
• Client: One of the top DTH brands in India
• Objective: Achieve a better Cost Per Purchase (CPP) by optimizing campaigns during the cricket season.

🎯 Goals and Challenges

✅ Primary Goal:

• Reduce Cost per Purchase while maximizing conversions during the high-demand cricket season.

🔎 Challenges Faced:

• The client needed a fresh strategy to drive better results.
• They wanted specific approaches to leverage the cricket season and improve campaign performance.

💡 Our Approach

We implemented a well-rounded strategy to optimize both audiences and creatives while making data-backed budget adjustments:

• 🎯 Audience Optimization: Tailored the targeting strategy based on cricket fans and relevant audience segments.
• 🛠️ Creative Recommendations: Developed cricket-themed creatives by analyzing past top-performing ads and identifying key elements.
• 📊 Budget Allocation: Adjusted budgets dynamically between match days and non-match days for maximum impact.