🚀 Achieving 40% Better Cost Per Purchase for a Leading Indian DTH Brand with Creative Enhancements

🏦 Client Overview

• Industry: DTH (Direct-to-Home Television)
• Location: India
• Client: One of the Top DTH Brands in India
• Objective: Lower CPP and evaluate the effectiveness of creative enhancements.

🎯 Goals and Challenges

✅ Primary Goal:

• Reduce Cost per Purchase (CPP) using data-driven creative optimization.

🔎 Challenges Faced:

• Lack of clarity on the impact of creative enhancements.
• Previous campaigns without enhancements resulted in inconsistent performance.
• The client needed data-backed insights to justify continued investment in enhanced creatives.

💡 Approach and Strategy

🧪 A/B Test Execution:

• Conducted a 7-day A/B test with two ad sets, both allocated a budget of ₹2,500.