🚀 Achieving 40x Improvement in WhatsApp Conversations for a Leading Indian Bank with Meta Ads

🏦 Client Overview

• Industry: BFSI (Banking, Financial Services, and Insurance)
• Location: India
• Client: One of the Top Banks in India
• Objective: Boost WhatsApp conversations for a financial product providing comprehensive protection in cases of Death or Terminal Illness.

🎯 Goals and Challenges

✅ Primary Goal:

• Lower the Cost per WhatsApp Conversation (CPC) while driving higher volumes of meaningful conversations.

🔎 Challenges Faced:

• Initial Click to WhatsApp (CTWA) campaign using the Engagement Objective failed to deliver substantial conversation volume.
• Client questioned the viability of Meta ads for financial product promotion.
• Achieving cost-effective, high-quality leads was essential.

💡 Approach and Strategy

🔄 Strategic Pivot:

• Conducted in-depth analysis of the previous campaign's underperformance.
• Recommended switching to a Sales Objective CTWA campaign for improved conversion-focused results.