🏦 Achieving 60% Better Cost Per Purchase for a Leading Digital Savings Bank Account in Just One Week

📌 Client Overview

• Industry: Digital Savings Bank Account
• Location: India
• Objective: Reduce Cost Per Purchase (CPP) within a week to prevent further impact on the product.

🎯 Goals and Challenges

✅ Primary Goal:

• Achieve a lower CPP within a short period.

🔎 Challenges Faced:

• The high CPP was affecting the client’s product profitability.
• The client needed immediate improvements to control the situation.

💡 Our Approach

We applied a rapid yet strategic approach to optimize audience targeting, creatives, and budget allocation:

• 🎯 Audience Optimization: Adjusted audience segments to focus on high-intent users.
• 🛠️ Creative Strategy: Conducted product research and suggested influencer-led videos and reels to build credibility.
• 📊 Competitor Analysis: Provided insights from competitor creatives to refine messaging.
• 📈 Account Structure Management: Paused non-performing and high-cost campaigns.